the face behind the brand
my bombaby story
my bombaby story
Usually dressed head-to-toe in neon and running at a million miles an hour, I don’t do things halfway - and that includes creating Bombaby. It all began at the end of 2021 with a chance encounter in Jaipur, a dash of fate, and a fierce desire to shake things up.
I’m Sarah, the creator behind Bombaby. This is more than a brand; it’s my bold rebellion against the ordinary.
Unleashing Colour
My Inner Rebel
For years, I played by the rules. Monochrome suits, tailored jackets - sharp, polished, and utterly conformist. But the moment I walked through my front door, it was game over. Off came the black and white; on came the neon. That was me, finally me.
Colour makes me feel seen. It’s my way of breaking the rules, shaking off the grey, and finding my inner rebel. Pattern and print? They’re my armour - unapologetic and free, a daily rebellion against the beige uniformity of the world.
Bombaby is born from that freedom. These bold, vibrant pieces aren’t just clothes or bags: they’re an invitation. To colour outside the lines. To live vividly. To take up space. Because life is too short to blend in.
From books to block prints
I’ve always loved stories. As an English Literature teacher by day, books were my first passport into India’s rich, exotic culture. The vivid descriptions of colour, texture, and life captured my imagination and pulled me into a world so far from my own.
That spark turned into a chance encounter with a supplier in Jaipur and some big, risky decisions that felt impossible to ignore. Fate, a pinch of madness, and a whole lot of passion brought Bombaby to life. It started as a love affair with India’s vibrant block prints - and grew into something much bigger: a rebellious, luxury brand that celebrates standing out.
The woman behind bombaby
When I’m not sketching designs on scraps of paper, chasing dazzling treasures, or beautifully wrapping a customer’s order, I’m a full-time mum of two with a serious multitasking game. Bombaby is my creative rebellion; an outlet that lets me live boldly, while sharing a love of vivid colour and fearless design.
I don’t just create pieces to be worn. I create moments. For you to feel powerful. For you to break the rules, take up space, and live like the masterpiece you are.
browse our rebel designs
